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TVAAG launches ultra-performance herbal activewear

Dec '20
TVAAG has launched the world’s first collection of 100 per cent ethically sourced and sustainable plant-based activewear naturally dyed with 24 ayurvedic herbs. Founded in P.E.I in 2020, plant-based activewear start-up TVAAG uses a combination of Indian traditional textile manufacturing principles and modern fabric technology in sustainable fashion.

Recent studies have found that 83 per cent of the world’s drinking water is contaminated with microfibres from synthetic fabrics and also toxic synthetic dyes. The conventional textile dyes like azo and formaldehydes can show carcinogenic and mutagenic effects on the human body.

TVAAG uses special plant-based fabrics like bamboo and GOTS-cotton and 100 per cent herbal dyes. TVAAG is driven by its Three Leaves Philosophy; plant-based lifestyle, environmental sustainability; and enhancing human consciousness.

TVAAG believes in the inherent goodness of people and that there is power in the connected consciousness of humanity. Each TVAAG product gives people another opportunity to contribute to the health of the planet. From raw materials and packaging, to their manufacturing process, they make ethical, sustainable choices for the customers and the planet, according to a press release by TVAAG.

TVAAG is entering the activewear market with leggings that have been designed for ultra-performance, to be non-static and hypoallergenic. They are naturally breathable and sweat-absorbent. Its moisture wicking properties keep the skin comfortable over long hours of workout. TVAAG’s products are sustainably sourced and manufactured in a facility in India that meets strict global labour and ethical standards.

“For production we use a unique combination of 24 herbs like neem, tulsi, and so on, derived from ancient Indian medicinal system Ayurveda instead of toxic synthetics dyes. They have proven healing properties and been used for centuries. Hence, they are also non-harmful when released into the waters,” Meghal Vijayan, co-founder of TVAAG said.

Fibre2Fashion News Desk (GK)

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