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US' NorthShore to launch Megamax: Style & Protection fashion show

Nov '21
NorthShore Care Supply, the company behind NorthShore premium adult diapers and high-absorbency incontinence products in the US, has launched Megamax: Style & Protection, its first fashion show for coloured briefs. Megamax shows NorthShore’s commitment to #EndHealthStigma by helping people look and feel confident while managing incontinence.

The cutting-edge video is a rare exclusive look at its most absorbent tab-style brief. It highlights the product’s recent launch of new colours black and tie-dye, which has quickly become a top seller among Baby Boomers and Millennials alike. The Megamax briefs collection was inspired by customer input, offering comfort, style and the massive capacity lacking in most retail brands. Customers with moderate and heavy to total incontinence reached out to NorthShore asking for a high-absorbency incontinence product to address leaks. They also asked for a product that would keep them dry overnight so they could get the rest they needed, the company said in a press release.

“Can adult diapers be considered fashionable? At NorthShore, we like to think so. Megamax offers protection and style. Our customers asked and we listened by offering a glimpse of how people managing incontinence can look and feel confident doing the things they love. For people to feel less stigmatized for needing absorbent products, it is helpful to see adult diapers treated as just another form of underwear,” NorthShore president and founder Adam Greenberg said in a statement.

“We saw a need for a high-quality, super-absorbent tab-style brief years ago and introduced Megamax in 2018. Since that time, we tweaked the design and added colours. I’m proud to say that today, Megamax is the most absorbent adult brief in North America as well as the most stylish,” Greenberg said in a statement.

Fibre2Fashion News Desk (GK)

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