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US' TechStyles aiming to change coated fabrics industry

15
Apr '21
Pic: PR Web
Pic: PR Web
TechStyles, a division of South Carolina-based AFF group which has been a manufacturing leader for over 30 years, has introduced new products to solve the challenges before the industry such as rising costs, longer lead times, higher minimums, product availability and inconsistent quality. The company intends to revolutionise the coated fabrics industry.

TechStyles is taking the expertise and skills of AFF group and opening up new verticals, said Ben Leinster, CEO of AFF group, the parent company of TechStyles.

The company has launched several new products with the first being the Foundation Collection and TechArt. These products were developed to provide solutions to current challenges facing the industry such as rising costs, longer lead times, higher minimums, product availability and inconsistent quality.

“A completely in stock coated fabric upholstery line, the Foundation Collection consists of high-quality vinyl upholstery fabric with six performance lines offering 168 colours and a wide variety of textures and designs for many different applications,” said Chris Collins, managing director of TechStyles. It is competitively priced, customisable and ready to ship.

TechArt offers digitally printed coated fabric that can be ordered online through an easy-to-use storefront. This unique and revolutionary offering combines emerging technology with invigorating style. Customers can choose from developed designs or upload their own image for printing. The UV printing process combined with permeable fabrics ensures adhesion and durability, while offering vibrant colour and design options.

“At TechStyles, you get the perfect mix of experience and innovation. We believe in transforming life experiences through technology and design. As an international manufacturer and supplier of coated fabrics serving more than 50 countries, we are making a concerted effort to serve the American market including hospitality, furniture, office, restaurant, healthcare, marine and transportation industries,” Collins said.

Collins said the goal is to merge technology, design, and service together to utilise them in unique ways that seek to revolutionise the coated fabrics industry, through sales and operational excellence, fulfilment and production expertise, lower lead times and customisation.

“This is a testament to our aspiring mission,” Collins said. “It’s textiles. Reimagined.”

Fibre2Fashion News Desk (SV)

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