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Veocel makes products for sustainable future

31
Dec '20
Pic: Veocel
Pic: Veocel
The Veocel brand attained several milestones in the year, marching towards a sustainable future in the nonwovens industry as consumers seek sustainable products and brands use eco-conscious materials. One of the key achievements has been Lenzing branded lyocell skin fibres for Veocel Beauty which enhance product performance, remaining environmentally sound.

The new fibres feature Lenzing's patented Translucency technology, enhancing product performance whilst remaining environmentally sound, and introduce a leading supply chain transparency platform to ensure consumers can identify Veocel branded fibres in final products.

Just one year on from the introduction of Veocel's certification criteria, designed to help consumers better identify personal care and beauty products made from 100 per cent cellulosic and biodegradable fibres, more brands, such as DeepFresh, are choosing to feature the Veocel brand logo on products, highlighting a positive and growing demand for eco-conscious products.

The nonwovens industry is now awaiting the soon-to-be announced EU Single Use Plastics Regulation, designed to alleviate environmental pollution caused by wet wipes and sanitary towels, among other common single-use plastics items. The Veocel brand team has been working closely with partners to ensure the industry is prepared for compliance and has come out with 100 per cent certified USDA biobased products – a vital step in the journey toward sustainability.

The Veocel brand has also been recognised for its work driving a more eco-friendly future with two major awards in 2020. The brand won the "Global Citizen Community Campaign" award at the China Advertising Magazine Awards for increasing eco-awareness among Chinese consumers and the pioneering Lenzing Web Technology won the Austrian "State Prize for Innovation" – the highest recognition for innovative achievements in Austria.

“Moving toward 2021, the Veocel brand is committed to continue close collaborations with partners to spread awareness around the importance of sustainability around the world,” the company said.

Fibre2Fashion News Desk (SV)

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