Virgin Galactic, Under Armour collaborating
Courtesy: Under Armour
Virgin Galactic and Under Armour are collaborating to create a new generation of space apparel and footwear, as well as an astronaut performance training programme. Over the 50-plus years since space travel began, only 568 people have ever been to space. The game is changing as visionaries come together to make space accessible to the Earth-bound masses.
"Working with Sir Richard and Virgin Galactic is an opportunity of a lifetime, one that has the entire Under Armour team across the world excited. This is a great opportunity to test our innovation at the highest level and continue to push the limits of human performance," said Kevin Plank, Under Armour CEO.
Under Armour will serve as the technical spacewear partner of Virgin Galactic, part of Richard Branson’s Virgin Group. One aspect of the partnership is to design custom space suits and footwear for Virgin Galactic passengers and pilots, consisting of a complex blend of safety, utility, comfort and style.
To help astronauts prepare for the physical and profound experience of space travel, Under Armour is leveraging its athletic performance team to design programmes for astronaut physical preparation and recovery with a focus on enhancing mobility, strength, fitness, nutrition, and sleep.
Under Armour is also providing uniforms for Virgin Galactic’s world-class team at Spaceport America in New Mexico, including engineers, astronaut trainers, hosts, and mission control operatives, designed to meet the unique needs of each task.
"Our partnership is built on the firm foundations of shared values, and it will be an absolute privilege to wear an Under Armour astronaut space suit on Virgin Galactic's inaugural commercial space flight," Branson said.
“I have followed Under Armour’s progress through a personal friendship with its CEO, Kevin Plank and via the great relationships it has established over the years with various Virgin companies. I’ve loved its determination to push technical boundaries in order to improve performance, so could not have been more pleased when Kevin and his talented teams stepped up to the considerable task of creating a range of space apparel and performance programmes for Virgin Galactic," added Branson.
While Under Armour’s is working to make athletes better; Virgin Galactic is making commercial space travel a reality. (SV)
Fibre2Fashion News Desk – India