In the range of every day fashionable clothing the design is a mean of achieving a positive reaction of an observer and potential customer. It is in human nature to respond on visual experience of an object, meaning the surroundings objects as well as clothing and other product for personal everyday use. This visual experience and psychophysical reaction that arises from that visual impulse have a crucial impact on drawing the decisions about accepting or rejecting certain product.
Aesthetic design can affect the success or failure of a clothing system through the way it makes the user feel, allows for personal expression, and generally enables the physiological functions of clothing. The importance of human reaction on positive visual impulses and aesthetics should be considered as an important factor also in the field of highly specified, protective textiles and clothing in professional and personal wear.