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Huggies launches Little Snugglers Nano Preemie diapers

10 Feb '17

2 min read

Huggies, the fastest growing diaper brand in US hospitals, has launched a new diaper for the smallest babies, Huggies Little Snugglers Nano Preemie diapers, made explicitly for babies weighing less than two pounds (900 grams), and specially-designed to protect the delicate skin of premature babies, while promoting healthy growth and development.

Less than 1.4 per cent of babies born each year fit this category, and Neonatal Intensive Care Units (NICUs) have lacked a diaper solution specifically designed for this fragile population. Responding to this unmet need, Huggies worked closely with NICU nurses and neonatal therapists to develop the Huggies Little Snugglers Nano Preemie diaper.

The process to create Huggies Little Snugglers Nano Preemie diapers included intensive research and design optimisation, as well as interviews with nurses and neonatal therapists to ensure the design provided optimal fit for healthy growth and development. The diaper features gentle, specially-sized fasteners and a narrow, absorbent pad to provide a flexible fit so that baby can be comfortably positioned in a foetal tuck, with arms and legs close to the body. The soft, smooth liner, and gentle leg gathers offer leakage protection without irritating fragile, underdeveloped skin.

Every Huggies Little Snugglers Nano and Micro Preemie diaper goes through a rigorous inspection process, including a 40-point hand inspection, and is individually folded and hand-packed with care for these vulnerable babies.

Eleonora Daireaux, vice president, Huggies North America said, “We’re passionate about helping all babies thrive, especially the smallest and most fragile. This Huggies diaper reflects our ongoing commitment to deliver innovative solutions for the NICU. After hearing of the need for a diaper that meets the special requirements of these babies, our expert teams in skin science, research, product safety and manufacturing were inspired. Knowing every second counts for these babies, the team acted quickly to bring Huggies Little Snugglers Nano Preemie diapers from concept to launch in hospitals in just six months.” (GK)

Fibre2Fashion News Desk – India

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