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Ascend showcases health care innovations at MD&M West in California

08 Feb '24
1 min read
Pic: PRNewswire
Pic: PRNewswire


  • Ascend Performance Materials debuts Acteev MED and HiDura MED products at MD&M West in Anaheim, marking its first show appearance in the medical sector.
  • The portfolio, focusing on medical durables and wound care, emphasises patient's comfort and caregiver's safety.
  • The company's collaboration with device manufacturers ensures optimal performance.
Ascend Performance Materials has introduced new products from its expanding health care brands, Acteev MED and HiDura MED, at the ongoing Medical Design & Manufacturing (MD&M) West show in Anaheim, California. It is the first time the company is exhibiting its longstanding medical business at the show.

Ascend's medical business and technology experts are showcasing novel and traditional solutions for medical durables, packaging, surgical instruments, wound care applications and more, the company said in a press release.

Cristina Acevedo, the business and technology director leading Ascend's medical division, described the portfolio as designed with customers in mind. "Patients deserve a great experience, and caregivers deserve to work in safety and comfort. Our materials feel soothing on the skin while offering the strength and performance required by the medical devices they depend on,” said Acevedo.

“The key is partnership. Our computer-aided engineering allows us to work directly with device manufacturers to help with the design process, which not only speeds up prototyping but also ensures that even the smallest parts perform as they are meant to perform,” she said.

The Acteev MED and HiDura MED teams are exhibiting at Booth 673.

Fibre2Fashion News Desk (RR)

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