Home / News / Asahi Kasei gets design award for concept car AKXY

Asahi Kasei gets design award for concept car AKXY

Nov '18
AKXY exterior and interior; Courtesy: Asahi Kasei
AKXY exterior and interior; Courtesy: Asahi Kasei
Asahi Kasei has been honoured by the German Design Council for its fully driveable electric vehicle AKXY with the German Design Award 2019, in the category ‘Excellent Product Design – Conceptional Transportation’ under ‘Special Mention’. The predicate ‘Special Mention’ acknowledges works with a design that offers particularly successful solutions.

AKXY is a drivable electrically powered concept vehicle focused on vehicle safety, comfort and environmental performance. It contains 36 Asahi Kasei products and technologies, including driver recognition technology to support safe driving, fibre materials and a communication system to improve interior comfort, and high-performance polymers to reduce environmental impact.

“The concept combines all relevant vehicle areas – exterior and interior – into a progressive design that convinces in form and function right down to the last detail and thus provides a fascinating glimpse of the automotive world of tomorrow,” German Design Award jury said.

Since its debut in Japan in May 2017, AKXY has been exhibited at trade shows, road shows and customer events worldwide. Wherever it appears, it stimulates discussions with experts from the automotive industry about the future of the automobile and the solutions AKXY offers.

“In September 2018, AKXY delighted more than 200 customers and journalists at our business forum in Düsseldorf. I am proud of this pioneering vehicle and the achievements of our designers and engineers,” said Hideki Tsutsumi, managing director of Asahi Kasei, Europe.

“AKXY perfectly combines organic curves with inorganic straight lines,” explained Michitaka Udaka, head of automotive marketing at Asahi Kasei, about the design philosophy. “I am delighted that this design, which embodies our ideal for the future of safety, comfort and environmental performance in the automobile, has received such prestigious recognition.”

Asahi Kasei is a globally active diversified technology company with operations in the material, homes, and health care business. The material division encompasses fibres & textiles, petrochemicals, performance polymers, performance materials, consumables, battery separators, and electronic devices. (PC)

Fibre2Fashion News Desk – India

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