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World of Wipes Innovation Award finalists announced

May '19
Biodegradable disinfecting wipes, soft baby wipes made of 100 per cent repurposed cotton blended fabric and a new product category to improve skin appearance and texture of posterior are the finalists for INDA’s 2019 World of Wipes (WOW) Innovation Award. The winner will be selected at WOW International Conference to be held from June 24-27 at Atlanta, US. 
INDA announced the three companies vying for the prestigious award are: Danufil QR by Kelheim Fibres GmbH, Earthly Wipes by Earthly, and Bawdy Butt Masks by Bawdy.Beauty.
INDA expects 400 senior-level participants from every area of the wipes segment at this year’s event, repeating last year’s strong turnout. This year WOW conference sessions focus on consumer trade & trends, sustainable & transparent formulations, infection protection, material development in wipes, preservation developments, and sustainability challenges in plastics, said INDA in a press release.
Danufil QR is a positively charged viscose fibre whereby quaternary ammonium compounds, known as quats do not bind to the cellulose. The fibres are made out of renewable cellulose, provide effective disinfection, can be processed with all nonwoven technologies, and are fully biodegradable. The manufacturer Kelheim Fibres GmbH states Danufil QR is the only product in the marketplace with permanent activation for up to 90 per cent repellency of used quats.
Earthly Wipes are a custom, soft, dry premium baby wipe made of 100 per cent repurposed cotton blended fabric with refill rolls designed for use in reusable cotton bags and delivered to customers in bulk with refill rolls. Refill rolls can be placed in tough paper tube canisters that are compostable and made up of 98 per cent post-consumer recycled material, or smaller reusable cotton bags for soft-pack wipes, according to the manufacturer, Earthly.
Bawdy Butt sheet masks are made of 100 per cent natural, cruelty-free, plant-based ingredients designed to improve skin appearance and texture. Non-gender product versions include a plant-based hydrating and toning moisturising mask, a marine algae firming/illuminating mask, a retexturing and detoxifying mask, and a citrus brightening/rejuvenating mask.  
The World of Wipes Innovation Award recognises the winning product that both expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication. Nominated products represent the entire nonwoven wipes value chain. Past innovation award winners have included Diamond Wipes International’s Hero Wipes, Berrys’ Chicopee Microfiber, and Dude Products – Dude Wipes.
INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of member companies in the nonwovens/engineered fabrics industry in global commerce. (PC)

Fibre2Fashion News Desk – India

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