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Dow Microbial Control partners with Pulcra Chemicals

30 Apr '15

2 min read

Dow Microbial Control, a business unit of The Dow Chemical Company and the manufacturer of Silvadur antimicrobial, has partnered with Pulcra Chemicals, a leading global supplier of innovative specialty chemicals and systems solutions, for global distribution of Silvadur.

Dow supports its Silvadur distributor partners in a number of ways. They include technical service, including antimicrobial testing at approved labs around the world, assistance in running in-plant trials, lead referrals and comprehensive sales, regulatory and merchandising support to customers throughout the value chain, the company informs in a statement.

Silvadur’s patented Intelligent Freshness technology offers reliable odour control in apparel and home textiles. When odour-causing bacteria land on the surface of treated fabrics, they are neutralized by Silvadur’s invisible freshness protection ingredient. Extensive testing has shown that Silvadur antimicrobial has a high degree of efficacy against a wide range of undesirable bacteria, is highly durable over 50 washings, and its application process is efficient and cost effective.

Karel Williams, global strategic marketing associate director, Dow Microbial Control said, “The Silvadur distributor network is a critical element in bringing our product to market, providing a vital link to our mill customers. Because they represent our business in the marketplace, our goal is to partner with companies like Pulcra Chemicals, which are recognized for excellence in terms of marketplace knowledge, establishing and maintaining customer relationships over the long term, technical know-how and a strong desire to invest for growth. Pulcra, which shares Dow’s standards, values and objectives for Silvadur, is a tremendous addition to our network. Equally important, we’re confident that Silvadur technology will be a key driver of business growth for Pulcra.”

Dow Microbial Control provides customers with solutions to optimize formulations, including a high performing and technically supported selection of registered actives and products.

Pulcra Chemicals is a global supplier of innovative specialty chemicals and has profound process and engineering know-how. The company operates production facilities, service centers and sales offices in 14 countries to provide comprehensive service to its customers around the world. (GK)

Fibre2fashion News Desk - India