EDANA and wet wipes producers commit to further revise labelling

European Disposables and Nonwovens Association (EDANA) and member manufacturers of wet wipes have committed to revise on pack labelling to further raise consumer awareness on types of wipes and optimal disposal methods. EDANA and pertinent members will hold awareness raising campaigns in UK and selected EU countries, starting from Netherlands in 2022.

 

European Disposables and Nonwovens Association (EDANA) and member manufacturers of wet wipes have committed to revise on pack labelling to further raise consumer awareness on types of wipes and optimal disposal methods. EDANA and pertinent members will hold awareness raising campaigns in UK and selected EU countries, starting from Netherlands in 2022.#

“Our sector has long been active in trying to address the serious problem caused by marine litter and of the role the industry has a duty to play in helping tackle it. In fact, EDANA has already invested in efforts to reduce wet wipe litter, raise consumer awareness on correct disposal, adopt a Code of Practice for labelling wet wipes and produce wipes that do not impact sewers,” the aasociation stated in a press release. “Now increased efforts, in conjunction with key stakeholders, and centred on a sound, science-based and collaborative approach can greatly help progress in this direction.”

 

European Disposables and Nonwovens Association (EDANA) and member manufacturers of wet wipes have committed to revise on pack labelling to further raise consumer awareness on types of wipes and optimal disposal methods. EDANA and pertinent members will hold awareness raising campaigns in UK and selected EU countries, starting from Netherlands in 2022.#

This significantly enhanced commitment, to further protect wastewater systems includes: packaging of all non-flushable non-plastic wet wipes (ie pre-wetted wipes for personal care and domestic use), for sale in the EU with the surface area of 10 cm or more, shall bear the following printed marking: the position, size and design of the marking closely follows the requirements of the Commission Implementing Regulation (EU) 2020/2151 of December 17, 2020 and emphasises the disposal means to be avoided for this non-plastic, non-flushable product with the aim of protecting critical wastewater infrastructure and the environment; EDANA, with the support of the undersigned companies, commits to run effective and measured consumer awareness campaigns; by the end of 2021, EDANA will devise and launch a pilot project in Netherlands that seeks to change consumer behaviour with regard to the disposal of wet wipes. It is foreseen that a similar initiative will follow in Belgium and other selected EU countries soon after; EDANA will seek to ensure that non-member companies are made aware of the code and are encouraged to comply; and, EDANA will publish details of the initiative, including the participating companies, on the EDANA website.