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Fibertex Personal acquires nonwovens printing business

01 Nov '14

2 min read

Danish manufacturer of spunbond nonwoven textiles Fibertex Personal Care said it has fully acquired the remaining stake of 85% in Innowo Print, a leader in direct printing on nonwovens.

Fibertex Personal Care, a company owned by Danish industrial conglomerate Schouw & Co., had co-founded Innowo Print in 2007 and earlier had a 15% shareholding in the company.

"At Fibertex Personal Care, we mostly manufacture standardised products in very large volumes. That makes it important for us to offer a uniformly high quality and provide excellent service to our customers,” Mikael Axelsen, Fibertex Personal Care CEO, explains.

He adds, “Direct printing on nonwovens is a field where we can differentiate from our competitors and provide a service that complements our core product. So, acquiring Innowo Print is a strategic move for us."

Fibertex Personal Care helped establish Innowo Print in 2007 in Ilsenburg, Germany. The company's first customers were referred by Fibertex, but Innowo Print has since built an independent customer portfolio and developed a brand recognised in the market.

Today, Innowo Print operates two printing lines and is installing a third and expects to generate revenue of about DKK 50 million in 2014.

"It's important for us to offer specialised products and services to our customers in the personal care industry, so we worked together to find a good ownership solution for the company going forward," said Carsten Pedersen, CEO of Innowo Print.

Pedersen will continue to work with Fibertex Personal Care, and among his future duties will be investigating opportunities for establishing print production in Asia.

"We're seeing very strong interest from our customers in Asia, and for some time now we've wanted to explore that potential. Fibertex Personal Care is now in an ideal situation to do that," said Axelsen.

A manufacturer of spunbond products for the personal care industry, Fibertex Personal Care holds a global market share of almost 10%.

The company manufactures nonwoven textiles from fibres based on polypropylene, a hydrocarbon polymer and biodegradable material that leaves no hazardous substances in the environment.

The products are produced in a single integrated process in which the polymer granulate is extruded into fibres that form a thin film when blown onto a high-speed belt from seven production lines. (AR)

Fibre2fashion News Desk - India