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Polyester Fibers LLC changes corporate name to Fibrix, LLC

13 Jan '16

2 min read

Polyester Fibers LLC, a leading North American manufacturer of nonwoven products and materials, has changed its corporate name to Fibrix, LLC as part of a company-wide rebranding initiative to align the organization's image with its emerging global strategy as a top-tier nonwovens manufacturer focused on innovation, quality and long-term customer relationships.

The new name Fibrix is part of an on-going rebranding strategy which includes the launch of a new website fibrix.com, the consolidation of legacy business brands, and a comprehensive revitalization of existing product brands, according to a press release.

Keith White, president and CEO of Fibrix said, “The goal is to elevate the core attributes of our company brands to keep pace with the strong, double-digit growth we've experienced since the management buy-out in 2014. Our new corporate identity reflects the collective pride, energy and drive we feel as a premier nonwovens manufacturer capable of serving local, regional and global companies.”

Headquartered in Conover, North Carolina, Fibrix, is a leading manufacturer of precision-crafted, nonwoven materials in the United States. Now in its 46th year, the company manufactures products for filtration, furniture and bedding, automotive, industrial, and its highly recognizable Mountain Mist, and Buffalo Snow retail brands. (GK)

Fibre2fashion News Desk - India