UK's Nice-Pak launches industry-first moist toilet tissue

With 8 out of 10 consumers still concerned about the risk of moist toilet tissue blocking their household pipes, this new innovative product will be a game-changer. The revolutionary technology has been verified as Fine to Flush and independently tested to confirm that it breaks apart even faster than toilet roll, an industry first. In addition, the wipes are plant-based, plastic-free, biodegradable, and are packed in recyclable packaging. The launch will be supported by a heavyweight above-the-line, social media, online and instore POS and trial-price campaign, Nice-Pak said in a media statement.

Nice-Pak has also launched new baby wipes and toddler moist toilet tissue wipes in the Nice ‘N Clean wipes range, with a promise of being ‘Nice for you, and nice for our planet too’.

“To create moist toilet tissue that breaks apart even faster than toilet roll is a significant achievement for our team, who spent several years carrying out the comprehensive research and development. Our new SecureFlush technology has the ability to add category value, as we attract more shoppers to buy moist toilet tissue, and trade existing shoppers up to an added-value brand,” Kevin Verbruggen, marketing director at Nice-Pak, said in a statement.

“The product has recently launched in the USA and is performing brilliantly. Now it’s time for UK consumers to experience a fresher clean, while doing the right thing for our environment. Our new baby wipes are larger than average baby wipes, with our innovative three-layer NatureComfy natural fabric providing a soft, thick, and gentle clean,” Verbruggen, said.

“As with our moist toilet tissue, they are plastic-free, biodegradable and use recyclable packaging. The baby wipes are made with more than 99 per cent pure water and are dermatologically tested and paediatrician approved. Our toddler moist toilet tissue wipes help children learn to clean their own bottom successfully. The hypoallergenic wipes are 99 per cent water, dermatologically tested and paediatrician approved. With a fun design on pack, they’ve been developed with both toddlers and parents in mind,” he added.

Fibre2Fashion News Desk (GK)