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USTER will surprise ITMA visitors

23 Sep '11

2 min read

ITMA visitors will easily spot the USTER booth in Barcelona. The well-known funnels stretching to the ceiling will lead them directly to USTER's location in Hall 1. Once there, however, they will find something quite new and even a little surprising…

A dazzling new booth design uses combinations of wood, glass, laminates and organic elements in a concept reflecting the company's new corporate image, supported by the complete spectrum of marketing materials.

'Total Testing' is the central theme of USTER's presence at ITMA 2011, and this will feature prominently on walls, panels, screens and specially-developed tablet applications around the booth. 'Total Testing' is a key element in USTER's development strategy for the textile industry and the ITMA display will express the concept clearly for visitors.

A highlight of the booth will be a colossal USTER® QUANTUM 3 yarn clearer, to emphasize the benefits of the new Smart Clearing Technology incorporated into this latest-generation instrument.

Ultimately though, the whole design – booth, bistro and meeting rooms – has a single purpose: to ensure that every visitor feels welcome and well-cared for. Come and see for yourself! Visit USTER in Hall 1, Booth C101.

About Uster Technologies Ltd.

The Uster Group is the leading high-technology instrument manufacturer of products for quality measurement and certification for the textile industry. The Group provides testing and monitoring instruments, systems and services that allow optimization of quality through each individual stage of textile production. This includes raw textile fibers, such as cotton or wool, all staple fiber and filament yarns, as well as downstream services to the final finished fabric. The Uster Group provides benchmarks that are a basis for the trading of textile products at assured levels of quality across global markets. The Group's aim is to forward know-how on quality, productivity and cost to the textile industry.

The Group is headquartered in Uster, Switzerland and operates through a worldwide Market Organization complemented by Technology Centers. It has sales and service subsidiaries in the major textile markets and Technology Centers in Uster (Switzerland), Knoxville (USA) and Suzhou (China).

Uster Technologies Ltd