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Amcor launches Huggies Eco Protect diapers with 30% recycled content

27 Apr '24
2 min read
Amcor launches Huggies Eco Protect diapers with 30% recycled content
Pic: Amcor

Insights

  • Amcor and Kimberly Clark introduce Huggies Eco Protect diaper packaging in Peru, incorporating 30 per cent recycled materials.
  • The bags feature post-consumer recycled content and align with a circular economy approach.
  • Developed by Amcor, the packaging maintains performance while reducing energy consumption, carbon footprint, and water usage.
Amcor, a global leader in developing and producing responsible packaging solutions, together with Kimberly Clark, has launched packaging for its Eco Protect diapers with 30 per cent recycled materials in Peru. The bags contain post-consumer recycled content and provide a more sustainable packaging solution for the hypoallergenic diapers made with certified, plant-based fibres.

The new Huggies Eco Protect diapers packaging is designed and produced by Amcor for Kimberly Clark with a shared goal of contributing to a circular economy. The bag has been developed using recycled plastic film that has been processed to be reused as a raw material maintaining performance and minimising impact on visual appeal, the company said in a press release.

“A recent Mintel survey shows 39 per cent of Peruvians prefer sustainable packaging, highlighting the importance of the circular economy. By reducing, reusing and recycling materials, we can minimise waste and protect our planet,” said Carolina Gormezano, Huggies' marketing director for the Andes region.

“By collaborating with Kimberly Clark, we've developed more sustainable packaging solutions using recycled plastic films. This results in impressive environmental benefits, including 30 per cent less energy consumption, 23 per cent lower carbon footprint, and 23 per cent less water usage compared to standard packaging,” Amcor Latin America marketing director Laetitia Sanchez, said.

Flexible plastics offer several advantages for packaging, including being lightweight, and can be formed into a variety of shapes for improved functionality and visual appeal. “We are proud to collaborate with Kimberly-Clark in designing solutions that meet consumer needs and contribute to the circular economy,” Sanchez added.

Fibre2Fashion News Desk (RR)

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