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Avocado Green launches eco organic mattress line in America

02
Feb '22
Pic: PR Newswire
Pic: PR Newswire
Avocado Green has announced that the company has made its new eco organic mattress line in America. The adult, kid, and crib mattresses are 100 per cent GOTS certified organic (CU863637) and offered at polyurethane foam mattress prices. By eliminating markups and middlemen, Avocado delivers one of the most highly-certified organic mattresses in the US.

Avocado crafts its hybrid Eco Organic Mattress in Los Angeles with up to 975 8" pocketed coils and 100 per cent GOLS certified organic latex for a contouring, gentle-firm feel. 100 per cent GOTS certified organic cotton and wool deliver breathable, luxurious comfort. Avocado only uses GOLS certified organic latex and GOTS certified organic wool from its own farms in India and Guatemala. It makes its own innersprings in its Los Angeles factory, using recycled steel, to deliver body-contouring support. Avocado never uses chemical flame retardants, petroleum-based foams, fiberglass or adhesives to bind the layers. The Eco Organic line is Greenguard Gold and Formaldehyde Free certified, the company said in a press release.

As the world’s first Climate Neutral certified mattress brand, Avocado also reduces its footprint, offsets all of its scope 1, 2, and 3 emissions, and advocates for legislation that will help mitigate the climate crisis. Through its partnership with 1 per cent For the Planet, Avocado will donate 1 per cent of all sales to nonprofits that fight for social and environmental progress.

Avocado is redefining what it means to be a sustainable, ethical brand. As a Certified B-Corp, its vision is as urgent as it is aspirational — a world united by sustainability and social responsibility. It practices radical transparency and a farm-to-bedroom approach; it co-owns a latex farm, factory, and wool collective in India — from where it sources and process raw materials. Mattresses are handcrafted in a Los Angeles factory that it also owns. Its materials, factory, and finished products are GOTS/GOLS organic certified. Its mattresses are also Greenguard Gold certified for low emissions, Made Safe certified, and have achieved Standard 100 by Oeko-Tex for both human and ecological safety. As a Climate Neutral Certified business, Avocado is the world’s first mattress brand to achieve net-negative carbon emissions across its entire business scope. As long-standing members of 1 per cent for the Planet and recipients of its inaugural Pinnacle Award, one per cent of all revenue is donated to environmental nonprofits on an annual basis.

“Everyone deserves a safe mattress and a good night’s sleep. Since the start, we’ve made it our mission to offer the highest-rated certified organic mattresses at the most affordable prices possible. As we’ve innovated and become more vertically integrated — from our latex to our wool and springs — we’ve ensured our Eco Organic line is a radical step forward in making a healthy, sustainable mattress more accessible for all,” Mark Abrials, Avocado cofounder and chief marketing officer said in a statement.

Fibre2Fashion News Desk (GK)

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