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Canada's Knix releases new leakproof swim collections

08 Feb '24

2 min read

Pic: PRNewswire

Insights

Knix launches new swim collections featuring vibrant colours and leakproof technology, aiming to revolutionise the swimwear experience.
Addressing period-related challenges, their innovative Leakproof Swim technology offers maximum protection, empowering individuals to swim without worries.
Knix aims to alleviate body anxiety and lack of confidence.

Knix, the global intimates and apparel brand, has announced the release of their newest Knix and Kt by Knix Swim collections. With an array of vibrant colours, captivating prints, and innovative leakproof technology, this collection is set to revolutionise the swimwear experience.

At Knix, the mission has always been to empower individuals and make them feel comfortable in their own skin. Recognising the challenges faced by teens, they are determined to address a significant issue - the impact of periods on swimming activities. In a recent Knix consumer survey, 51 per cent of teens stated that they miss out on swimming because of their menstrual cycle, leading to body anxiety and a lack of confidence. Knix and Kt by Knix believe that everyone deserves to enjoy the water without any worries, the company said in a press release.

Knix's patented and groundbreaking leakproof swimwear is designed to alleviate the stress associated with swimming while menstruating. This innovative Leakproof Swim technology ensures maximum protection, absorbing about 1.5-3.4 teaspoons of liquid which is the equivalent of about 1-3 regular tampons, providing standalone protection on lighter period days or backup protection on heavier days. Leakproof swimwear helps give you the confidence to dive into the water without worrying about embarrassing mishaps.

Fibre2Fashion News Desk (RR)