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CBI leverages efficiencies with Canada's Jesta I.S. solution

18 Sep '23
3 min read
Pic: Careismatic Brands/ Facebook
Pic: Careismatic Brands/ Facebook


  • Careismatic Brands has implemented Jesta's supply chain ERP suite to optimise its global product processes.
  • This includes sourcing, demand forecasting, inventory management, and customer service.
  • The company plans to scale and expand its global supply chain and brand strategies using this technology, emphasising the importance of supply chain agility.
Careismatic Brands (CBI), a world leader in the design and manufacturing of medical apparel and footwear, is live on Jesta’s flagship cloud ERP supply chain management suite.

Jesta’s supply chain ERP suite optimises global product journeys from sourcing and procurement, material resource planning, demand forecasting, product data and lifecycle management, warehouse management and B2B/DTC order management and customer service for wholesalers and brand manufacturers specialising in apparel, footwear and accessories.

Jesta’s supply chain management suite has helped Careismatic Brands optimise key business processes, most importantly the flow of critical information, including inventory and order updates, from its network of global partners through to its financials and other head office teams for one version of the truth in real time. The suite has also facilitated the management of custom orders made by healthcare providers through corporate healthcare-facility accounts. The supply chain technology will enable CBI to scale more seamlessly and successfully, and on board additional brands as it continues to pursue its global supply chain and brand expansion strategies, the company said in a press release.

Master Data Management is the foundation of the Supply Chain & Wholesale Management ERP, ensuring accurate, quality data in real time. Capabilities that CBI are leveraging include new product development tools, procurement tools and new sales channel management and customer service tools.

New product development tools to mass manage attributes for new and current products, including purchase, manufacturing, and current/future availability details, as well as the capability to assign images and extended text to multiple products for web stores.

New procurement tools including the Global Supply Chain Collaboration Hub to facilitate direct, real-time, bi-directional communication between manufacturers and wholesalers with their overseas and near-shore production factories. CBI is also leveraging tools to easily create and manage draw-down raw material purchase orders enabling quicker turnaround of procurement and distribution of raw materials to factories and supplier networks.

New sales channel management and customer service tools including rapid-order entry, a fast way to take telephone orders featuring comprehensive search capabilities and real- time information on current/future availability and volume-tier discounts, and product closeout management to mass manage end-of-life promotions and closeout pricing.

“Supply chain agility is important in every industry, but it’s absolutely vital in healthcare,” said Girisha Chandraraj, CEO, Careismatic Brands. “Jesta’s supply chain management suite has helped Careismatic Brands streamline and expedite our business operations, which has led to reduced delivery timelines for several of our banners.”

“Careismatic Brands is a valued partner and we’re pleased that the implementation of Jesta’s supply chain ERP technology is enabling them to achieve the benefits of real-time visibility and control, as well as accelerated operations and speed to market. We’ll continue working with them every step of the way to support their needs,” Arvind Gupta, president, Jesta I.S., said.

Fibre2Fashion News Desk (RR)

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