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Cutting Edge Healthcare unveils new company

Aug '19
Pic: Cutting Edge
Pic: Cutting Edge
Cutting Edge Healthcare has unveiled a new company, Dignex, to focus on and design high absorbency, enhanced featured incontinence solutions. Dignex has developed a comprehensive range of body worn and ancillary products in all absorbency levels, with every size option including a specially redesigned bariatric product line in sizes 2XL, 3XL and 4XL.

"The Dignex name, is an amalgamation of two fabulous new brands: Dignifi, our value brand and NexGen, a supreme line of products, designed to exceed the specifications of any other current product in the market," said Dignex CEO, Jack Johar.

"While developing our offering with key opinion leaders, it became increasingly apparent that the current market options for bariatric patients were insufficient in terms of coverage, absorptive capacity, overall retention and sizing," commented board chairman, Meyer Greenbaum. "The bariatric population has an expected CAGR of 7+% for the next 15 years. Our findings show that a large percentage of costly and debilitating skin and wound conditions associated with incontinence can be mitigated with the provision of more absorbent, higher quality products. We decided, that our products would be 'Simply Better' in every respect. Better Outcomes for the Patient, Better Performance for the Caregivers, Better Sentiment with the Families, and Better Margin for the Distributors."

Cutting Edge board advisor, Tom Sausen said, "The enthusiastic feedback from early adopter distributors indicates that when offering the enhanced Dignex brands to their valued customers they are able to realise greater profit margins and enjoy the benefits of interacting with truly satisfied customers."

Dignex, contracted with BMG Consulting to conduct market research and diligence on their company strategy and formation. (SV)

Fibre2Fashion News Desk – India

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