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Germany's Puma with Modibodi launch active period underwear range

19 May '23
3 min read
Pic: Business Wire
Pic: Business Wire

Insights

  • Puma and Modibodi have collaborated for the third drop of their active period underwear range.
  • By combining Modibodi's patented absorbent apparel tech with Puma's expertise, they have created an innovative product.
  • The Puma x Modibodi active period underwear will provide maximum protection and performance, whether you're on the court, field, or gym floor.
The global sports company Puma and absorbent apparel brand Modibodi have launched the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from Puma.

The new Puma x Modibodi active period underwear is in league of its own – made for maximum protection and performance on and off the court, field or gym floor. The collection combines soft, breathable fabrics that stretch and move with your body with Modibodi’s concealed absorbent lining, proven to keep you free from leaks, sweat and discharge.

“As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new Puma x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy, it’s liberating,” Modibodi ambassador and Brisbane City FC captain Jamilla Riley, said.

“We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with Puma to design a range of active period underwear that utilises Modibodi’s world-first patented technology which includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period,” Modibodi Design and Innovation director, Charissa Lanham said.

A workout staple, the Puma x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. Featuring 3 layers of built-in technology that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform.

To ensure comfort, each design is crafted from 82 per cent recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier technology then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.

Available in a two-colour ways black/platinum grey and black/green, the collection consists of 3 styles in a range of light-moderate to moderate-heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.

Fibre2Fashion News Desk (RR)

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