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Germany's Sandler repositions corporate and employer brand

22 Sep '23
1 min read
Pic: Sandler Group
Pic: Sandler Group


  • Sandler has undergone a comprehensive rebranding.
  • The updated corporate and employer branding reflects the company's values and commitment, with a new purpose highlighting Sandler as a partner for enhancing everyday comfort.
  • It has launched a revamped website offering insights into the Sandler Group, career opportunities, and industry-specific solutions.
German nonwovens manufacturer Sandler has completely revamped its brand presence in recent months. Now, the refined corporate and employer branding is celebrating its premiere, giving a new look to more than 140 years of expertise in nonwovens production. The colour scheme and design elements reflect the goals, values and commitment of the nonwovens manufacturer. A newly formulated purpose positions Sandler as a partner for products that make everyday life more comfortable.

Along with the new brand, the company is also presenting a redesigned website where users can learn about the Sandler Group, career opportunities with the nonwovens manufacturer and Sandler nonwovens and solutions for their specific industries. The coming months will see a continuous refinement of the site, offering a journey into the Sandler product and brand world under the new domain, the company said in a press release.

Sandler is also implementing the new look for its corporate and employer brand on its social media channels and is looking forward to engaging in conversation with users – about the new brand identity, careers at Sandler, topics that move the industry, and about enthusiasm for products that make life more comfortable – with every single fibre.

Fibre2Fashion News Desk (RR)

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