Responding to consumer demands for cleaner, longer lasting antimicrobial technology, Noble Biomaterials created an unmatched suite of antimicrobial treatments within Ionic+. The newly branded antimicrobial continues its rapid growth within the helmet space garnering support from a multitude of brands such as Oakley, Giro, Fox, Troy Lee Designs, Leatt, Bell, Shred, and 6D Helmets, the company said in a press release.
The primary mechanism of action behind Ionic+ is the release of positively charged silver ions in the presence of moisture, such as moisture vapor naturally emitted by the skin, and especially under helmets during active pursuits. This natural release of silver ions helps inhibit and eliminate growth of negatively charged microbes and bacteria on the surface of the product. Less bacteria means less odour, less washing and longer lasting fabric, extending the life of the product. Ionic+ has become widely adopted in the outdoor, sport, and athleisure markets, while its proliferation continues in healthcare and medical applications.
“Partnering with the best helmet brands in the world speaks directly to how versatile and technical the Ionic+ platform has become. It’s important not only to gain the trust and support of product developers around the world, but you also have to satisfy consumer demands regarding performance, Noble is very proud of how quickly Ionic+ is exceeding expectations,” Allon Cohne, chief marketing officer at Noble Biomaterials said in a statement.
Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier of medical components to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. Ionic+ products exceed the performance claims on the market to which Noble is publicizing within its social and digital channels. As an EPA compliant partner, Noble Biomaterials take very seriously any claims made to the consumer.
Fibre2Fashion News Desk (GK)