Ikea, adidas join hands to connect home and sport
Ikea and adidas have joined hands to explore the connections between living spaces and sport, and how both can adapt to help create healthy habits. The partnership will bring together designers from both companies to exchange knowledge, insights and ideas to imagine ways to make working out at home easier. The focus of the exercise will be young women.
Ikea wants to understand what people want and need when it comes to exercising, sleeping and eating at home. Research shows that home is where one creates life-long habits. Ikea wants to explore how homes can better enable active lifestyles, working in collaboration with adidas, the Creator sports brand.
“Home is where we create life-long habits. Teaming up with adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living,” says Marcus Engman, head of design at Ikea of Sweden.
In the first stage of the collaboration Ikea and adidas will spend time in the homes of people in different countries and life stages, with a particular focus on young women in order to learn more about how people live.
“Our goal is to make sport accessible to everyone. Working with Ikea, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness,” says Josefine Aberg, VP of Design at adidas.
“By teaming up with adidas, we want to understand what well-being is for different people and especially what impact exercising, sleeping and eating have in your everyday life. Doing so, we hope to create better homes, change habits and enable more active lives for more people because we strongly believe that wellness should be accessible to everyone,” says Engman. (SV)
Fibre2Fashion News Desk – India