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India's SuperBottoms unveils maximum absorbent period underwear

11 Nov '22
2 min read
Pic: SuperBottoms
Pic: SuperBottoms

SuperBottoms, India’s leading D2C brand for baby-care products has expanded into the female wellness and hygiene segment with the launch of India's maximum absorbent period underwear, MaxAbsorb Period Underwear. Even today, comfortable and unrestrictive period care is still a luxury, SuperBottoms has taken it upon itself to ease every menstruator’s life. 

The full-coverage, stretchy, soft, breathable, and rash-free SuperBottoms’ MaxAbsorb period underwear is designed to make women forget about their period woes by ensuring utmost comfort. Putting the highest quality fabric to use, period underwear, unlike sanitary pads, is fully breathable and prevents the very common period rash, and is incomparably reusable – snug, and comfy.

The four-layered antimicrobial underwear is a blend of 60 per cent bamboo, 35 per cent pure cotton, and 5 per cent lycra assuring 8-10 hours of dry comfort and zero leaks. Moreover, being especially designed for new mothers facing incontinence and bladder leaks postpartum, MaxAbsorb period underwear is not just regular wear appropriate but ideal for protection from postpartum bleeding. All set to lead the way in the sustainable period care segment, this also marks SuperBottoms as a pioneer in the postpartum incontinence category in India, the company said in a media statement.

“We are ecstatic to foray into the female wellness and sanitation category to help women across age groups who face undue stress due to less than functional menstrual hygiene products. The hush-hush taboo topic of menstruation is every female’s truth.  From asking a friend or a colleague to check for stains, to shifting from one side to another to avoid displaced pads, there are myriad ways sanitation products add a lot of stress to an already stressful and hormonally charged period. We at SuperBottoms are on the mission to offer every woman the right to a safe, hygienic, sustainable, and most importantly, comfortable menstruation companion that never lets anything hold them back,” Pallavi Utagi, founder and CEO, SuperBottoms, said.

Fibre2Fashion News Desk (GK)

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