Microban International, a global leader in antimicrobial, odour control and surface modification technologies, will be displaying Scentry Revive, an odour control technology to work on synthetic and cotton based socks, at the upcoming 2019 Outdoor Retailer (OR) Summer Market. The technology was first introduced at 2018 OR Summer Market and has evolved since.
Permeating sock yarns to form a protective barrier, Scentry Revive traps and neutralises foot odour that comes in contact with a treated sock. This unique, patent-pending technology delivers unparalleled effectiveness at an attractive price point, said Microban in a media statement.
Easily integrated into existing dyeing and finishing processes, Scentry Revive also delivers key sustainability benefits of critical importance to buyers, including water and energy savings through the reduced need for laundering. Most significantly, because it prevents the odour build-up that causes consumers to discard socks, apparel, footwear and gear prematurely, Scentry Revive effectively extends the usable life of any product treated with it, keeping items out of landfills.
"It's universally known that socks stink. They are the perfect environment for odour buildup. With Scentry Revive, the market has a powerful new treatment to keep socks smelling fresh," said Brian Aylward, senior director of Microban Global Textiles. "Our introduction of Scentry Revive for socks is a significant step towards protecting garment, of all types, against the build-up of malodor."
The 2019 Outdoor Retailer Summer Market will be held at The Colorado Convention Center, Denver, US from June 18-20. (PC)
Fibre2Fashion News Desk – India