Home / News / US automotive leather supplier GST Seton AutoLeather gets new identity

US automotive leather supplier GST Seton AutoLeather gets new identity

Jun '21
Pic: Pangea
Pic: Pangea
GST Seton AutoLeather, a leading global supplier of automotive leather components, has renamed the company to Pangea and established new brand identity, reflecting its commitment to be the world's most trusted automotive leather company. The company has also created unique new logo and brand identity, showcased throughout all of its communications channels.
“Our goal in the reinvention of our company was to select a name that embodies connectedness,” Randy Johnson, Pangea president and CEO, said in a press release. “The literal translation of Pangea is that we are all connected – reinforcing our philosophy that our name and product connects to the earth and to our global team of artisans who make it. Our strategy is to continue building on that theme as we partner with our customers and suppliers to drive the future of mobility interiors – creating immersive surface materials that are innovative and sustainable, while still retaining the inherent beauty and genuineness of leather.”
“The new brand identity is modern and reflects the true ethos of Pangea,” Johnson added. “The craftsmanship behind making beautiful leather products continues to evolve and so has our organisation. But while the look of our company has changed, our commitment to helping our customers create luxurious interior solutions that truly define their vehicle brands remains.”
Pangea supports the world's leading original equipment vehicle manufacturers with automotive leather interior components for seats, interior trim and accessories. The company recently relocated its global headquarters and corporate development centre to Rochester Hills, Michigan. Pangea's 62,000 square foot facility houses 85 employees that support product design, engineering and virtual prototyping. The company plans to complete its build-out of the facility later this year.

Fibre2Fashion News Desk (JL)

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