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US brand NewBreath launches activewear tops with built-in face masks

26
Mar '21
Pic: PR Web
Pic: PR Web
NewBreath has launched essential activewear, for addressing the ‘new normal’, as people emerge out of quarantine and re-enter more public spaces, even with certain restrictions still in place. It has launched an array of long and short-sleeve tops, featuring extended funnel neck face masks that fit snugly around the nose and mouth with elastic ear straps.

Each top is also equipped with washable charcoal filters that capture particulates in the air including allergens and bacteria. Entirely American-made to maintain durability and strict quality standards, the collection provides stylish, comfortable, and breathable casualwear for any outside activity, workouts at the gym, travel in enclosed vehicles, planes, trains, buses, or for going anywhere and whenever safety face masks are required. This was also conceived to eliminate the growing accumulation of waste in the use of disposable face masks, NewBreath said.

Each item is manufactured in a range of tech fabrics with advanced properties that support the functionality of the face masks. The pieces in lighter weight fabric contour to the body for comfort and ease of mobility while providing +40 UV protection. Those in medium weight feature tiny capillaries for moisture-wicking while the heavy weight pieces are dual-sided fused material that exude a more luxurious look and feel. Designs offer the versatility of classic solids from pastels to brights and neons, NewBreath said in a media statement.

“The line was initially created to provide people a safe and responsible way of coming out of isolation and get together as a community. But it eventually also occurred to us that we need to adapt to the current reality of communicable contagions and how we can all confidently move forward united by a shared sense of safety and ecological responsibility,” brand principals, Mike Werner, Trey Washington, and Caleb McGuire said in a statement.

Fibre2Fashion News Desk (GK)

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