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US brand Pampers introduces revamped Swaddlers with blowout barrier

23 Oct '23
2 min read
Pic: Business Wire
Pic: Business Wire


  • Pampers has introduced an upgraded version of their Swaddlers diapers with a new blowout barrier.
  • Pampers Swaddlers feature innovative design elements to keep babies dry and comfortable, aiming to eliminate the fear of leaks and blowouts.
  • The brand is collaborating with celebrities Tia Mowry and CJ McCollum to raise awareness about this issue.
Pampers has introduced revamped Pampers Swaddlers featuring the new blowout barrier that helps prevent leaks.

A recent survey found that 13 million diaper blowouts happen to parents every week in the US. Furthermore, six in ten parents fear potential blowouts, and more than a third of parents (35 per cent) live in constant fear of blowouts happening at any time.

With a back waist cuff, front waistband and absorbent top sheet designed to help prevent diaper leaks, Pampers Swaddlers are made to keep baby's skin dry and healthy, the company said in a press release.

“This is an exciting new innovation for Pampers,” said Marty Vanderstelt, father of two and senior vice president – North America Baby Care. “To this day, I still remember an epic diaper blowout I experienced with my son while we were at the park without a bathroom or changing room in sight. We created the new Blowout Barrier to give parents peace of mind and help do away with what was always considered a parenting rite of passage.”

Swaddlers also feature dual leak-guard barriers along the leg cuff to help where leaks happen most, LockAway channels to absorb wetness and lock it away from skin, and soft flexi-sides that help the diaper stay in place, flexing with baby’s every move.

Fibre2Fashion News Desk (RR)

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