US' First Quality Products launch MaxSorb+ Zone bladder control pads

They staff a 24/7 clinical support line, which provides free, 100 per cent confidential support to consumers, a service First Quality makes available to retail partners. The clinical team can help consumers with a range of incontinence-related topics, including product selection and fit. First Quality is piloting the MaxSorb+ Zone with its own brand of adult incontinence products before rolling out the innovation to a broader customer base. It is currently available in Prevail Plus Ultimate Long Daily Pads for women, which now absorb up to 50 per cent faster than the previous Prevail product. Individually wrapped for convenience, Prevail Plus Ultimate Long Daily Pads have a soft top sheet and are 100 per cent breathable, designed to let air circulate and heat escape for supreme comfort and skin protection. As with all Prevail products, they feature Omni-Odour Guard to instantly neutralise odours throughout the day, the company said in a press release.

“Age is a known risk factor for incontinence, and the population of people over 65 continues to grow. We’re focused on developing products that maximise dryness because this is critical to help support skin health. Combined with our 24/7 clinical support,  the MaxSorb+ Zone will help people of all ages manage bladder leaks comfortably and with confidence,” Susan O’Connell, head of research and development at First Quality, said.

“As a leader in protective hygiene, we are excited to be piloting this technology under the Prevail brand. The new and improved Prevail Plus Ultimate Long Daily Pads provide women with maximum dryness and comfort all day, and we are excited to hear what consumers think about the enhanced rapid absorption,” Kristy Rothberg, head of absorbent hygiene marketing at First Quality, said.

Fibre2Fashion News Desk (GK)