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US' First Quality unveils Earth + Eden sensitive diapers

29 Jul '22
2 min read
Pic: PR Newswire
Pic: PR Newswire

US’ First Quality has launched its Earth + Eden sensitive diapers with a focus on eco-conscious design made safe and luxurious. Earth + Eden is a wellness brand that aims to help empower people who want to live clean, healthy lifestyles without sacrificing product performance. Customers can subscribe and save by ordering diapers on the Earth + Eden website.  

Earth + Eden sensitive diapers’ super-absorbent core is made with plant-based materials and they only use fluff that is certified by the Sustainable Forestry Initiative. Made in the United States at a facility that sends zero waste to landfill, the diapers' packaging currently includes 20 per cent post-consumer recycled materials, with the goal of achieving 100 per cent plastic-free packaging in 2023, the company said in a press release.

With up to 12 hours of superior protection, Earth + Eden sensitive diapers are clinically proven to be gentle on babies’ skin. They are free from lotions, natural-rubber latex, fragrance, and chlorine bleaching, and use only non-toxic, water-based inks. Now they are also accredited by the Skin Health Alliance, certifying that Earth + Eden diapers have been independently tested for skin safety, efficacy, and quality.

The diapers have a cotton enhanced layer that is soft for comfort. Earth + Eden sensitive diapers also feature an enhanced waistband for a better fit and less mess. The breathable outer cover and hypoallergenic inner liner work together to keep babies dry, while Comfort-Cuffs around the legs help prevent red marks and irritation.

“Building on what people love about Earth + Eden, we are delivering even more of the eco-conscious and skin-safe qualities that parents are seeking in a luxuriously soft diaper that offers superior protection. With the Earth + Eden brand, we aim to create a wellness-focused community for people seeking high quality products that support clean, healthy lifestyles,” Kristy Rothberg, head of global marketing for First Quality’s absorbent hygiene business, said.

Fibre2Fashion News Desk (GK)

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