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Home / News / US’ Tallayne announces agreement to acquire Nufabrx

US' Tallayne announces agreement to acquire Nufabrx

21 Aug '23
2 min read
Pic: Nufabrx
Pic: Nufabrx

Insights

  • Tallayne will acquire the Nufabrx brand and its retail unit.
  • This move aims to expand product accessibility across North America and global markets.
  • Nufabrx pioneered HealthWear, a concept merging clothing with medicine delivery via patented smart-textile technology.
  • This reflects Tallayne's commitment to amplifying Nufabrx's distribution network.
Tallayne, in collaboration with Textile-Based Delivery, has announced an agreement to acquire Nufabrx brand and its retail business unit. This strategic move marks a significant step towards an accelerated expansion of product accessibility across North America and key international markets.

Tallayne's planned acquisition of Nufabrx underscores a commitment to amplify the brand's already impressive distribution network and consumer recognition. Pioneered by the company's visionary founder, Jordan Schindler, Nufabrx introduced a groundbreaking concept – HealthWear, an innovative, first of its kind category that merges clothing with medicine delivery. Powered by patented smart-textile technology, this platform seamlessly incorporates active ingredients directly into textile products. Within HealthWear garments, these specialised compounds are released in controlled amounts through body heat and moisture, ensuring consistent and effective topical treatments to the skin even through multiple uses and wash cycles, the company said in a press release.

"My involvement with Nufabrx since 2018 has strengthened my belief in the potential of its technology, brand, and the exceptional leadership demonstrated by Jordan Schindler. This acquisition opens doors to even greater opportunities as we proactively work to grow awareness following its initial success,” Glenn Normoyle, founder of Tallayne, said.

The Nufabrx brand harnesses the power of HealthWear technology to infuse pain relief ingredients directly into compression braces. These products, designed for reusability, deliver a reliable and measured dosage of medication directly to the body. This unique fusion of pain relief and compression in a single product reinforces the brand's commitment to simplifying health and wellness.

"Getting healthy has never been easier, you simply just need to get dressed in the morning; no more messy creams or sticky patches! The Nufabrx brand was our first line of products available in the commercial market; its consumer success has led to the development of many new health and wellness products coming soon. The sky is the limit on potential use causes and partner collaborations at this intersection between pharmaceuticals and apparel,” said HealthWear CEO, Jordan Schindler. "We're extremely excited to see where the team at Tallayne takes the brand.”

Fibre2Fashion News Desk (RR)

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