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Dow Adhesives to grow & innovate its portfolio

12 Jan '15

3 min read

Dow Adhesives, a division of Dow Chemical Company’s said it is increasing commitment to growth and innovation of its Dow Adhesives portfolio for the packaging, textiles and hygiene markets under the theme of ‘Science that Connects’.

According to Dow, customers will see stronger engagement across value chains, new and differentiated products, enhanced technical support and thought leadership, regarding critical aspects such as sustainability and regulatory compliance across all geographies.

“As a reliable provider of innovative adhesives, binders, coatings and dispersions, Dow Adhesives is committed to customer success worldwide,” Greg Bunker, global business director of Dow Adhesives for Packaging, Textiles and Hygiene says.

He adds, “Science that Connects reflects Dow’s commitment to innovate as a market expert in packaging, textile, and non-woven with advantaged innovation from Dow's integration in polyurethane, acrylic, and polyethylene envelopes.”

In 2014, Dow Adhesives for Packaging, Textiles and Hygiene significantly increased its global capabilities such as innovation, equipment and expertise, while focusing on improving customer engagement through enhanced collaboration to deliver preferred adhesives solutions.

These four core value pillars including, expertise, capabilities, collaboration and solutions are the foundation of Science that Connects and reflects Dow’s unique strength in the adhesives industry.

Alberto Lora Lamia, global marketing leader for Acrylic Adhesives and Binders explains, “The basis for Dow’s competitive advantage is our expertise. We offer a unique depth of application and technology knowledge in packaging, textile and non-woven adhesives and binders.

“Driving collaboration across the value chain to accelerate innovation helps enable our end goal, which is delivering adhesive solutions to our customers that deliver excellent bonding performance,” he also adds by saying.

According to Dow, a team of R&D experts and technical service teams collaborate on product development to improve what is essential to sustainable value creation and customer success, while marketing teams stay close to key value chain stakeholders around the globe.

Dow’s Pack Studios initiative builds on this collaboration value proposition by providing customers an opportunity to leverage Dow’s expertise, broad product portfolio, and product and application testing capabilities to accelerate the development of innovative solutions.

In 2015, Dow Adhesives for packaging, textiles and hygiene will continue to connect with its key markets and stakeholders through industry events and conferences, including European Coatings Show, National Plastics Expo (NPE), China’s Adhesives and Tape conference and many more.

Dow Adhesives is a comprehensive portfolio of acrylic, epoxy, polyolefin and polyurethane based adhesives, binders, coatings and dispersions for diverse applications in automotive, building and construction, consumer durables, packaging, textiles and hygiene markets. (AR)

Fibre2fashion News Desk - India