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Etailer Amazon debuts baby diapers & wipes

09 Dec '14

2 min read

Online retailer, Amazon has launched a new line of baby diapers; Amazon Elements available in sizes newborn through six and also wipes with overnights and training pants coming soon.

The diapers are ultra-absorbent and have a breathable outer cover, advanced super-absorbent polymers, stretchable waist band and leg elastics for better fit, an umbilical notch on newborn diapers and a pocketed waist band.

According to Amazon, each Amazon Elements product page has an unprecedented level of information ranging from where items were sourced to facts about why each ingredient was used to make the product.

Plus, each Amazon Elements package has a unique code that can be scanned using the Amazon mobile shopping app to track its specific ingredients and their origins, its date and place of manufacture, date of delivery, ‘best by’ date and more.

“Baby wipes are strong and get the job done without ripping. They are soft and mild to protect delicate skin and large to keep your whole hand clean and come in sensitive, unscented and scented varieties and are available in convenient flip-top packaging and peel-and-seal refill packs,” Amazon said.

"We’ve leveraged our strengths in technology to bring customers an unprecedented level of information about these products, all with just the click of a button and we are excited to offer members added selection, beginning with diapers and baby wipes,” Sunny Jain, Amazon.com Consumables vice president, added. (AR)

Fibre2fashion News Desk - India