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SCA launches innovative disposal solution for pads

05 Dec '14

2 min read

Svenska Cellulosa Aktiebolaget (SCA), one of the leading global hygiene and forest products companies based in Sweden, has launched Roll.Press.Go, a unique, relevant, and innovative sanitary pad disposal solution feminine care product.

Roll.Press.Go offers a hygienic solution to the disposal problem as it has self-sealing edges on all sides and just by rolling up the used towel in the wrapper and pressing the edges to seal it in, the towel will be tightly secured on all sides when it’s thrown away, or brought along, the company said in a statement.

The new disposal solution for pads has been tested among several markets and showed that the convenience and hygiene and discretionary messages with being able to seal your pads works in most markets. As a first step the solution has been launched in Europe and MEIA.

Brit Fagerland, the global brand innovation manager within feminine care and part of the innovation team behind the development of Roll.Press.Go said, “The Roll.Press.Go product is the result of excellent, dedicated cooperation across SCA. The development has been done in a tight teamwork between the innovation team and technical teams. In total some 20-25 people have been working very hard on this.”

“It is a great idea combined with a unique patented technical solution delivered by a great team. Key pillars in the work have been transparent and clear communication on all levels, strong commitment and cooperation across the organization,” Brit added.

SCA, headquartered in Stockholm, is one of the leading consumer goods, pulp, and paper manufacturing companies. With approximately 36,000 employees, its main products include personal care product publication papers, solid-wood products, and forest-based bio-fuel. (GK)

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