The shoe provides energised cushioning, infused with Flytefoam technology. The midsole features both Flytefoam Propel and Flytefoam Lyte technologies to deliver a more luxurious ride. Flytefoam Propel midsole delivers a strong bounce back during deformation providing a spring like effect while the Flytefoam Lyte compound makes it ASICS’ lightest midsole with added cellulose nanofibres increasing the durability of the bouncy midsole.
The strategically placed Gel technology at high impact areas in both the forefoot and rearfoot to reduce shock and load on the body helps ensuring superior shock absorption where runners need it most.
Updated features of the Gel-Nimbus 21 include Flytefoam Lyte at bottom midsole that provides continuous cushion through nanofibre design and Flytefoam Propel at top midsole that delivers a good bounce back during deformation. The upper jacquard mesh combined with 3D printed overlays adapts to the movement of the runner to provide a premium fit. The lateral full ground contact provides a smoother transition for neutral to supinated runners, medial Trusstic reduces the weight of the sole unit whilst retaining the structural integrity of the shoe.
To sit alongside the launch of the Gel-Nimbus 21, a fully integrated multi- media campaign has been developed, which will stretch across various offline and online media platforms. Fitting in with ASICS’ ‘I MOVE ME’ platform and continuing with its powerful authentic storytelling, there will also be an official campaign video featuring marathon runner and triple Olympic Games athlete, Diana Nukuri, which will be available on the ASICS YouTube channel. (GK)
Fibre2Fashion News Desk – India