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Dow partners with P&G China for air capsule e-commerce packaging

23 Jun '23
3 min read
Pic: Dow
Pic: Dow


  • Dow and P&G China have collaborated to develop an air capsule e-commerce packaging solution aimed at reducing excessive packaging and promoting recyclability.
  • The packaging design provides product protection, consumer convenience, and tamper-free opening.
  • Dow's ELITE AT high-performance PE resins enable the creation of an all-PE mono material structure.
Dow, a global materials science company, has announced its collaboration with Procter & Gamble China (P&G China) for an air capsule e-commerce packaging. The air capsule, enabled by P&G China’s innovation and Dow’s materials, aims to deliver an effective and efficient way to protect products while avoiding excessive packaging in e-commerce and facilitating recyclability.

The air capsule packaging is a significant milestone in advancing sustainability for the e-commerce industry. The packaging design is also reliable and convenient for consumers, with features such as a tamper-free opening for content integrity, an easy-to-tear strip, and an auto-deflate feature for hassle-free disposal after opening.

“The rise of e-commerce has inevitably generated an increase in packaging waste. At Dow, our role is to develop materials that enable better performing; sustainable packaging that is designed for recyclability from the start. Through our collaboration with P&G China, we not only meet the needs of consumer brands and e-retailers, but also enable consumers to do their part with materials that close the loop on packaging waste,” said Bambang Candra, Asia Pacific commercial vice president, Dow Packaging & Specialty Plastics.

E-commerce packaging typically consists of carton boxes as the outer packaging, with air cushion bags or bubble wrap inside to protect and stabilise the products during delivery. However, the traditional air cushion bag film structure is multi-material – such as nylon (to provide high gas barrier for extended shelf life), a tie-layer resin, and polyethylene – making it difficult to recycle through conventional methods.

Dow’s ELITE AT high performance PE resins provide comparable gas barrier performance, allowing nylon to be removed from the formulation to create an all-PE mono material structure that enables recyclability of the packaging.

“At P&G, we are focused on optimising our packaging design and committed to driving greater circularity in plastic packaging. Partnering with Dow has enabled us to make progress in our commitment toward achieving 100 per cent recyclable or reusable packaging by 2030. The development of our air capsule e-commerce packaging is a step in the right direction, and we hope to continue collaborating with more partners to drive such impact at scale,” said Neo Yang, Go to Market Packaging Innovation director, P&G Greater China.

Through expertise in materials science, Dow works closely with partners like P&G China to deliver a sustainable future for plastics. These efforts are aligned with Dow’s sustainability goals to Close the Loop by enabling 100 per cent of its packaging solutions to be recyclable or reusable by 2035 and to achieve carbon neutrality by 2050.

Fibre2Fashion News Desk (RR)

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