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Installation with Suominen's nonwoven showcased at Glasshouse Helsinki

04
Jun '21
Pic: Globenewswire
Pic: Globenewswire
An installation created by an artist and experimental designer Megan McGlynn using Suominen’s sustainable product portfolio - a biodegradable nonwoven made of cellulosic fibres - is being showcased at Glasshouse Helsinki, a retail environment that has opened for visitors. Glasshouse Helsinki encourages individuals and companies to think sustainably.

The installation is called Geo Pilvi and consists of eight folded structures that hang from the ceiling of Glasshouse Helsinki, located in the centre of Helsinki. “The organic curves of these clouds are created entirely from straight geometry, referencing their surrounding architecture as well as nature,” McGlynn describes.

The main material used in the installation is 100 per cent cellulosic and responsibly produced nonwoven by Suominen. “The cellulosic fibres are carefully opened and distributed on a web and pure water is used to induce mechanical interlocking to provide an optimal level of strength without any chemical binders or other harmful substances. Water is circulated in the process to minimise the environmental impact and water consumption in the process,” says manager, R and D, Miika Nikinmaa.

“Working with this material was interesting for me as an artist. It is very thin, strong and tear-resistant. I am very pleased with the combination of strength and translucency of the material,” says McGlynn.

“We are very excited about this collaboration. Innovation and sustainability are at the core of everything we do at Suominen, and this installation really shows that with innovative and creative mindset our nonwoven material turns into amazing artwork,” says Noora Rantanen, manager, Sustainability and Marketing.

The installation is exhibited in Glasshouse Helsinki from May 27, 2021 onwards.

Megan McGlynn is an artist and experimental designer from Philadelphia, US. McGlynn has a Master of Contemporary Design degree from Aalto University and has been living in Helsinki since 2017. McGlynn’s artwork is inspired by structures both organic and man-made, and focuses heavily on crisp linework.

Glasshouse Helsinki was born from an idea where disciplines of art, design, fashion and material science merge to create a platform that encourages individuals and companies to think sustainably and act towards responsible growth. Incubating different actors from different fields and scales of businesses can create interactions and alternative opportunities for all parties. Rethinking consumption and innovations to support a circular economy will help to sustain and regenerate the environment, and Glasshouse Helsinki has a trust in that course for correction.

Fibre2Fashion News Desk (SV)

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