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International superstar Thalia poses for Pampers diaper brand

01 Nov '12

3 min read

Pampers, the diaper brand committed to making a difference for Latino parents and babies right from the start, has partnered with international superstar and mother of two, Thalia, to announce the launch of "Mi Música, Mi Herencia," an online initiative that pays tribute to the unique role music plays in celebrating and preserving Latino babies' cultural identity.

Pampers understands that beyond the typical responsibilities of learning to care for baby, Latino parents are also challenged with the unique responsibility of preserving and infusing their Hispanic culture while striking a balance to selectively incorporate and embrace American values.

The "Mi Música, Mi Herencia" program celebrates the rich, culturally-diverse Hispanic heritage of little miracles' and the unique role music plays in their happy, healthy development, and includes a call for entries for a baby video contest exclusively on the Pampers Latino Facebook page.

"The passage of cultural passion points is a powerful way to establish loving connections between parent and child," said Fama Francisco, Pampers General Manager. "For Latino parents and babies we know that their cultural duality is their distinct identity and a source of pride. That's why we are thrilled to pay tribute to the influential role music plays in preserving culture among Latino families by teaming up with international superstar, Thalia, to debut "Mi Música, Mi Herencia" as a hub that offers parents a place where they can celebrate their babies and culture through music."

To kick-off the launch of "Mi Música, Mi Herencia" on Pampers Latino Facebook and highlight the influence that music has on baby's happy, healthy development, the brand hosted a special musical experience last night at the New World Center in Miami.

The event, a "Mi Música, Mi Herencia" concert, was hosted by Pampers ambassador and mom, Thalia, and attended by hundreds of expectant moms, who were surprised with Pampers "belly phones" for their "belly bumps" upon arrival. The expecting moms were treated to a performance by the Henry Mancini Institute Orchestra at the Frost School of Music of beloved Latino musical favorites, becoming the first concert for babies before they are born - and their first gift of Latino heritage while in moms' bellies!

"Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children,” said Thalia. “I've always tried to instill the best in them, as I am sure all parents do, and for me, one priority is to have them always maintain a strong tie to their Hispanic heritage to ensure the best of both worlds."

Prior to the "Mi Música, Mi Herencia" showcase, Pampers rolled out its signature "teal carpet" at a pre-concert launch party for babies and their families who came out to celebrate the unique role music plays in evoking a beautiful bond to Latino heritage. Attendees had the opportunity to meet and greet Thalia and enjoy live musical orchestrations, toddler drum circles and musical craft stations. Attendees also had the chance to be among the first across the nation to capture footage of their little ones dancing to the Pampers "Mi Música, Mi Herencia" anthem -- a medley of classic, iconic Spanish-language children's songs adapted with a modern twist, and poised to make all babies move and groove with the beat!

Pampers