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Huggies gets Innovative Technology title from Vizient

29 Feb '16

2 min read

Kimberly-Clark's Huggies brand has announced that its natural care extra sensitive wipes has received Innovative Technology designation from Vizient, Inc. the largest member-owned health care company in the country.

The designation was based on reviews of natural care extra sensitive wipes by hospital experts who attended Vizient's Innovative Technology expo in November 2015, according to a press release.

Huggies natural care extra sensitive wipes provide a gentle clean for babies' skin. The wipes, intended for hospital use, were designed in partnership with NICU nurses to gently glide across delicate newborn skin without leaving behind excessive wetness. Huggies natural care extra sensitive wipes were created with a mild, water-based formula that is free of alcohol, fragrance, and dyes.

The annual event provides medical technology suppliers the
opportunity to demonstrate their product and gain direct feedback from onsite clinical experts and health care providers on the impact their products may have on improving clinical care, safety, or benefits to an organisation's care and business model.

Aric Melzl, director, Huggies brand, Kimberly-Clark said, “Huggies is dedicated to delivering solutions that advance newborn care, and we saw an unmet need for a baby wipe that is gentle enough to be used on premature infants' delicate skin. Incorporating nurses' real-world experiences and more than 20 years of wipes research and development, we designed NICU-specific wipes for premature babies. We are honoured Vizient has recognised our Huggies natural care extra sensitive wipes with the Innovative Technology designation.”

Debbie Archer, director of procurement and leader of the Innovative Technology program for suppliers said, “Vizient is committed to providing our members with leading-edge technologies that deliver new clinical and operational benefits from what is currently available in the market today. After reviewing Huggies natural care extra sensitive wipes at our annual Innovative Technology expo, the hospital experts who attended agreed the product offers unique and incremental benefit over other products available on the market today, and recommended it for the Innovative Technology designation.” (GK)

Fibre2fashion News Desk - India

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