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Kleenex & Betsey Johnson produce innovative facial tissues

27 Feb '15

2 min read

Kleenex brand of the world famous Kimberly-Clark company, in partnership with renowned fashion designer Betsey Johnson, has created a new range of innovative package of facial tissues, titled ‘Ready to Care’.

The collection includes a mix of bold, eye-catching designs, and has proved to be a multi-functional product, with a unique touch to it.

Kleenex brand worked closely with Johnson to incorporate the vibrant designs of the fashion designer into its soft and practical tissues, to deliver a unique product for personal expressions by customizing boxes with an innovative design, Kimberly-Clark informed.

The new range of tissues includes package designs which has Betsey’s bold prints, floral designs, and animal patterns.

Eric Higgs, brand director, Kleenex said, “It’s evident that Betsey Johnson really cares about creating a product that makes people feel good about themselves and helps them make a statement, which aligns with the priorities that we have as a brand. Our collaboration with her has given us an opportunity to offer designs unlike anything we’ve offered before, in an effort to inspire people to start thinking differently about facial tissue and using it in ways that they never thought of before.”

Betsey Johnson label has expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, bridal, kids, dresses, watches, jewellery, eyewear, swimwear, outerwear, luggage, etc. (GK)

Fibre2fashion News Desk - India